About Me
Most entrepreneurial moms spend their days juggling all the things and trying to keep it together. I’m Erin Goffin, and I believe life is too short; our kids are growing up so fast, and we don’t want to miss out on the good stuff just because we’re too busy trying to keep it together.
That’s why I help women decrease the crazy with the help of RTT® Hypnotherapy, and Neuro-Transformational Results Coaching. This helps you get to the root of the beliefs, perceptions, and attitudes that are holding you back. We can then retrain your brain to adopt new beliefs, new routines, and new habits. So you can become the strong, successful woman you’re meant to be.
I never wanted to be a superhero.
Since I was a little girl, I’ve always loved helping behind the scenes. Being the sidekick. The Bippity-Boppity Boo, the Enda, Dumbledore with his wand, Alfred, Yoda. You get it.
In 2001, I started my first business (a direct sales business) so I could stay home with my three kids.
Before that, I had a great job working as a pharmacy technician for an NICU in a local hospital, then for the head office of a major retailer. But Toronto daycare is crazy expensive as it is and when two of my kids got diagnosed with chronic illnesses, I didn’t really have much choice.
I then had time to get into business for myself, I lost myself. I lost my identity, I lost my feeling of fulfilment. Even though my business was fairly successful, it wasn’t “me”: all I did all day was juggling all the things - and the mom guilt was just as bad as when I was still working in corporate.
That’s when everything changed—when I discovered Neuro-Transformational Coaching and RTT® Hypnotherapy. Working with a life coach helped me finally unpack all the baggage I’d been carrying for years, and RTT® went even deeper, getting to the root of what was holding me back. I realized I wasn’t living up to my full potential—and more importantly, I wasn’t living in alignment with what truly lit me up.
What I really wanted was to help people. To be the steady hand behind the scenes, quietly supporting other women as they rediscover their own power. To show them they never needed to wear a superhero suit to be amazing (though I fully support wearing one if that’s your vibe!).
In 2017, I became a certified Neuro-Transformational Results Coach, and two years later, I earned my Master’s Degree in it. I’ve since added RTT® Hypnotherapy to my toolkit, because sometimes, breaking through those deep mental blocks takes more than mindset work—it takes rewiring at the subconscious level.
Now, I specialize in productivity coaching for entrepreneurial moms—helping them juggle business and life without the guilt, burnout, or sacrifice. Together, we break through limiting beliefs, dismantle the chaos, and make space for outrageous business goals and a fulfilling personal life. You really can do both. I’m living proof.
My Watch Tower is based in Toronto (because even superheroes need a HQ), but I mostly work online—via Zoom, phone, and my trusty supercomputer. I support amazing women all over the world as they step into the version of themselves they’ve always been capable of becoming.
Curious how Neuro-Transformational Coaching and RTT® Hypnotherapy can work for you? Let’s talk.
Organise and Plan Your life.
Over the course of the years, clients and friends would come to me for help getting organised. I helped them create systems and routines to get more done in less time - and created planners to go with these systems.
You can now find these planners on Etsy as well
I’m more than just my business…
When I’m not behind a computer, I create. I write, diy, crochet, and dream
I also have a life list that I am consciously checking off along the way.
And I love to support my kids in their own endeavours, now that they’re older. We sit and talk about school, dreams, the future. They are growing up to be such wonderful people who I’m so proud of.
And besides all that, I love new experiences and meeting new Superheroes. Whatever your power or your kryptonite, I would love to meet you.